Top 5 Social Apps on Android in Oceania Q4 2023

In the fourth quarter of 2023, the top 5 social apps on Android in Oceania displayed varied performance trends in terms of downloads, revenue, and active users. Here are the highlights for TikTok, Facebook, Threads, Instagram, and Reddit. All data is sourced from Sensor Tower, where more insights can be found.

TikTok saw a consistent weekly revenue, peaking at around $297K in early November and ending the quarter with a slight decline to $202K. Weekly downloads fluctuated, starting at about 24K and reaching a high of nearly 36K in the last week of December. Active users remained relatively stable, averaging around 2.4M throughout the quarter.

Facebook maintained steady weekly revenue, ranging from $17K to $21K. Downloads showed a significant increase towards the end of the quarter, peaking at approximately 25K in the week of December 18. Active users consistently hovered around 6.6M, with a slight uptick in mid-December.

Threads experienced a notable rise in weekly downloads, jumping from 10.8K in late September to a peak of 46.6K in early December. Active users mirrored this trend, growing from about 116K to over 238K by the end of the quarter. Revenue data for Threads was not available.

Instagram displayed a steady weekly revenue, ranging between $8.3K and $11K. Downloads increased from around 15K to 19K towards the end of December. Weekly active users remained stable, averaging around 4.3M throughout the quarter.

Reddit saw modest weekly revenue, peaking at about $2K in late October. Downloads remained consistent, fluctuating slightly around 8K to 9K. Active users showed a gradual increase, reaching approximately 811K in mid-December.

The performance of these top social apps highlights diverse trends in user engagement and monetization strategies across Oceania. For more detailed insights, visit Sensor Tower.